Lifelong learning campaign

Jonathan Wilson | Attorney, Davis Brown Law Firm

The Idea: We should partner with the schools, put small signage up all over town where people are waiting or standing in line (bus stops, government buildings, doctors’ offices, etc.) with informational content on a wide range of topics that is changed every week or two. But here’s the twist: We rely on students from schools in the region to generate the information that’s used. Students would learn, readers would learn — win/win. And Des Moines could market a reputation for being a center for real lifelong learning. >