Move from Iowa Nice to Iowa Real

Rowena Crosbie | President, Tero International Inc.

The Idea: Together we can move from Iowa Nice to Iowa Real. It’s going to require that we invest at least a fraction of the dollars and time that we put into technological resources into human resources. We can all improve. Let’s choose to make Iowa first in the nation for widespread positive workplace behaviors – even (and especially) when it’s uncomfortable. Chambers, associations, industry groups and organizations should offer in-depth and intensive programs that help Iowans build confident communication skills and self-awareness. We should look to the innovative Greater Des Moines Partnership’s Fellowship Program designed to foster diversity and leadership in our business community as an example and make programs like that one available to everyone. >